The firm has previously dealt direct with customers, but now wants to lure in VARs interested in using Carrenza’s server and storage infrastructure to deliver cloud services to their customers.
Nick Barron, channel partner manager at Carrenza, said the service was designed to help VARs make up for shortfalls in hardware sales by providing them with a means of generating recurring revenues.
“Resellers are seeing revenues from hardware sales diminishing and need to work out what the next big recurring revenue opportunity is,” he said. “The industry is quickly realising that hosted technology is the way forward, enabling businesses to reduce costs and increase their flexibility."
Barron claimed Carrenza's cloud set-up would suit both those starting out on their journey into the cloud and providers with more experience of the technology.
“Any reseller that sells hardware can sell cloud computing," he said. "I think take-up will be split between the smaller to mid-size resellers, although we are hopeful that we might be able to pick up a few at the higher end of the scale.”
VARs will receive technical and commercial support from the firm and can choose whether they or Carrenza bills the customer.
He added: “If a partner does not have a customer billing platform in place already, we can handle it for them."
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