Fujitsu claims its channel will benefit from its decision to consolidate its notebook products under the Lifebook moniker.
The PC vendor today announced a refresh of its Lifebook notebook range, with seven new models available in the channel right away.
It claimed the new range would allow partners to cater for all customer segments, with models available for SOHO and home users all the way up to high-spec systems for mobile professionals and enterprises. New models for key verticals such as health and education are due out later this year.
Fujitsu is also uniting all its notebooks under the Lifebook brand, which will now address the full range of price points previously addressed by Esprimo mobile.
Darren Neath, director of channels at Fujitsu UK & Ireland, said: “We now have a very comprehensive and attractive portfolio that will enable our partners to compete for and win high-value business in every sector of the market – and resellers can expect us to be highly active in supporting their efforts to develop new business with the Lifebook range.”
Fujitsu said it will back the launch with a series of targeted advertising and direct mail campaigns, as well as special promotions and incentives for resellers. It expects to double the number of UK partners it manages to over 200 by the middle of the year.
Recent figures from Gartner and IDC suggest the notebook market is beginning to warm up again and Neath claimed it is a good time for a product refresh.
“A lot of end users have held back from updating their notebooks during the downturn and are now ready to come back into the market again,” he said.
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