Nikki Pike, networking product specialist at Enta, told CRN: “We want to push our product portfolio onto new resellers. Previously, we worked with a lot of retail resellers, but we want to work with more corporate resellers to get access to a different type of customer base.
“The Transition offering allows us to work further with our current resellers, alongside VARs we have not been able to deal with before.”
Pike added that she had worked with Transition in the past at a previous distributor and has an idea of how the vendor will fit into the market.
“Enta is not a small distributor, but it is small enough to understand resellers’ needs,” she said. “There are also a number of other vendors we are looking to bring on board as early as January.”
Automation firms UiPath and Automation Anywhere close out their funding rounds with $265m and $300m respectively
View photos of last night's awards ceremony in London
View photos of all the winners from the 2018 Channel Awards
After a glittering awards evening in Battersea celebrating 25 years of the Awards, we are pleased to share the list of winners and judges' commended winners