Indirect strategy runs risk of ruin

clock

Report cautions vendors about the risk of pursuing indirect strategies as a way of growing business

Enterprise application vendors are turning to indirect sales channels to win smaller customers, but their efforts can backfire because of inadequate support. Indirect strategies to target compani...

To continue reading this article...

Join CRN

  • Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
  • Gain the latest insights through market analysis and interviews with channel leaders
  • Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
  • Be the first to hear about our industry leading events and awards programmes

 

Join now

 

Already a CRN member?

Log in

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.