US audio-visual (AV) vendor Symon found it so hard to compete with UK-based telecoms distributor Dacon that it bought the firm. Now both UK operations are to pool resources.
The new organisation will be located in Hertfordshire and will be named Symon Dacon. Some of Symon’s office-based staff at Beckenham, Kent will relocate, while out-of-office staff will be unaffected.
Symon, which sells digital signage systems for call centres, often competed with Dacon, which distributes a similar product (Centergistic) in tenders, according to Max Meiklejohn, business development manager at Dacon.
Despite being the subject of the takeover, Meiklejohn said he was delighted. “It gives us much greater strength. We have gone from 25 people in Hemel Hempstead to 220 people globally,” he told CRN. “We were coming up against each other all the time anyway. But now we have got more European coverage. I am excited about the new channel programmes we can put together. It means we can start addressing comms dealers and AV resellers.”
Charles Ansley, chief executive of Symon, said: “Symon wanted to increase its
market share and global reach. Dacon’s distribution channels are aligned with
Symon’s international go-to-market strategy and we are quickly integrating the
operations of the two companies.”
Roy Strutt, founder of Dacon, has been appointed managing director of Symon
Dacon. It is not clear how much Strutt made from the deal.
“We are very pleased with the merger,” he said.
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