Conxion has launched a new channel partnering scheme, MetaPartner, which aims to support resellers entering the hosting services environment.
The scheme offers full internet infrastructure services to businesses via resellers in an attempt to expand Conxion's own products.
Brent Somerville, director of European sales at Conxion, told CRN: "We will extend resellers' product range by allowing them to offer web hosting services." Conxion is particularly interested in partnering European resellers because of their relationships with end users.
The scheme involves resellers working with the vendor and users while Conxion applies the technical knowledge. Somerville said: "Instead of resellers selling equipment to the end user, they sell it to us. We buy the equipment from the vendor, through the reseller, and then lease it to the customer again via the reseller."
Conxion pays the reseller in advance for the equipment and then invoices them monthly for the managed hosting. The cost is passed on to the customer with the reseller's margin added on top.
Somerville said resellers will not suffer from the shock of changing revenue streams. "The reseller gets the big payment up front as well as a smaller regular revenue stream," he explained.
He said he believed resellers have an opportunity to expand product and service ranges by entering the internet hosting arena. "Many resellers are missing out at the moment because there are quite a number of customers who are turning to hosting and co-location firms," he said.
Somerville also claimed that the firm has the entire internet hosting infrastructure available from the fibre layer to the application hosting layer. This is available to resellers through the MetaPartner programme.
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