Macromedia is setting up a subsidiary to house its Shockwave.com Website, which is aimed at the consumer entertainment market, and will team up with media giants to supply it with content.
The Shockwave Remote free software will enable users to search for, save, control and send Shockwave content, while Shockmachine, at $19.99, will provide access to premium entertainment. The vendor plans to launch two devices this summer to boost the site's visibility and help make it easier to use.
Rob Burgess, chairman and chief executive of Macromedia, said: 'Over the past few years, Macromedia has equipped its customers with the software to author the next generation of entertainment. Shockwave.com is the natural next step in our strategy to add life to the Web. This business is about radically enhancing consumers' ability to enjoy rich media on the internet.'
The site, for which users need to register, is designed to create an online community that provides a mix of original cartoons, comics, music and games, popular branded material from movies and television, and user created content - all of which members can share. Initial content partners include Fox Interactive, Hasbro Interactive, Marvel.com and Sega US.
But analysts expressed criticisms of the company's internet strategy, stating that the one flaw in Macromedia's strategy was its decision to charge for Shockmachine.
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