There's truth in the old adage: there is strength in numbers. Sharingresources with other resellers can multiply your chances of clinching aten-gallon deal. Camille Mendler offers some advice to ensure that analliance of Vars stays in the saddle and shoots from the hip.
Changing product, marketing and channel strategies have forced many Vars to examine their existing relationships and pursue new partnerships, not only with vendors but with other Vars. Strategic pa...
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