As revealed by CRN, Northamber’s contract expired on 31 January, (CRN Online, 7 February).
Gianpiero Morbello, Acer’s UK managing director, claimed: “We decided not to renew the contract when it expired. Northamber did not shift as much stock as we needed it to last year.”
With a total of nine distribution and sub-distribution partners, many had felt the vendor was veering towards being distributor-heavy. Acer’s remaining distributors are Computer 2000 (C2000), Enta, ETC, Ingram, Lynx, Micro Peripherals, VIP Computers and Westcoast.
Andy Gass, managing director of C2000, said: “Acer was potentially over distributed. With the departure of Northamber there are still enough distributors to keep things competitive.”
Bhavesh Patel, commercial director at Ingram, said: “Acer, like many other vendors, is constantly reviewing its relationships. It’s good for vendors to consolidate relationships if they have too many distributors.”
Stuart Watson, notebook manager at VIP Computers, added: “We are still developing our relationship with Acer. We have been competing against broadliners so hopefully this will give us more of a foothold.”
Northamber declined to comment.
Separately, Acer is gearing up to launch a range of LCD TVs in the UK and said it would be looking for new resellers to grow market share.
The vendor has also signed a sponsorship deal with FC Barcelona for the remainder of this season and next.
“It is the first time Barcelona has chosen an IT firm,” Morbello said. “It is not a shirt-sponsor deal, but it will create great opportunities for us.”
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