Sony claims its resellers will receive an online marketing boost after tightening its integration with open catalogue outfit ICEcat.
The consumer electronics giant has upped its cooperation with ICEcat by including support for 26 local European languages and full integration with its own product information management system.
The move is designed to help dealers who are increasingly active online and are looking to improve their click-to-purchase rates by making their websites more attractive.
Hans Mastenbroek, director sales strategy of Sony Europe, claimed sales conversion rates are boosted by between five and 20 per cent if products are presented more attractively online.
“Sony wants to lead its dealers in the digital era, enabling them to present the brand and products of Sony in the best possible way,” he said.
“Sony believes that Open ICEcat is the most attractive model for dealers. The tools are easy to use and it is completely funded by vendors.”
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