Sony is hailing its Sony 1 channel strategy a success after a survey revealed over half of its partners had seen increased sales since its launch.
The vendor carried out a survey of its registered channel partners in the UK through analyst firm Canalys, claiming 55 per cent of them said Sony 1 had made it easier for them to sell a wider portfolio of Sony products to customers.
A total of 670 registered partners responded through online surveys, with 40 telephone interviews and 10 face-to-face interviews. The results revealed that the bulk of sales from the channel were aimed at the SME customer with between 10 and 499 employees.
Over one in three respondents found the Sony 1 portal to be the easiest from a registration perspective and a similar number accessed the site once a week or more, with the majority accessing it on a monthly basis.
Product information was the main search criteria, but half of respondents also felt that case studies which showcased the use of technology by customers was a key resource and rated the content positively. Promotions, special offers, rewards and incentives were also a key requirement for VARS.
Hans Mastenbroek, director sales and marketing strategy group, Sony Europe said: “Obviously we are delighted with both the response from our channel partner community as well as the excellent feedback they provided, which we will ensure we build into the programme moving forward.
“We hope to maintain our strong position in providing our channel partners with the best and easily accessible product and benefits information in order to help them continue to sell more Sony solutions.”
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