As sales of portable PCs come to overshadow desktop PC numbers, Mesh says PC buyers are bored with big systems and is confident its mini-ITX systems can provide a lifeline.
According to IDC, netbook and notebooks will outsell desktops 2:1 in 2009.
The success of AMD’s Atom processor platform has persuaded more manufacturers of both budget systems – and the more powerful users of 3D graphics engines – to consider using AMD rather an Intel-based motherboards, argued Mesh’s sales and marketing director Tony Riccardi.
All system builders should now plan for mini-ITX chipset mainboards that offer enough graphics processing to deliver Blu-Ray HD content, video editing capability and playable frame rates in games.
According to Riccardi, that makes AMD’s 780G chipset a good choice for Mesh.
Whether system builders choose Intel or AMD is less important than addressing the market for mini-ATX systems.
“Our customers are very experienced users who often have multiple systems in the house,” said Riccardi. “They are used to being connected and rather than lug their notebook around, they like the idea that they have a web-access device in more than one room. Mini-ITX systems are perfect for this application.”
Mesh has recently toured all the major factories in China to find the right kind of product in terms of reliability and styling, and following CeBIT it now has the final details for its spring range, said Riccardi.
“Customers say they are sick and tired of being offered the same series of bland designs from the major OEMs, often supplied with the graphics processing power of a pack of crayons. What they really want is the high-powered, award-winning technology in a small form factor,” he crowed.
Mesh announced it will launch its Cute Range of high-powered mini-ITX systems in April.
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