Most of the desktops sold are in the $1,000 - $2,000 price range. Few of the PCs priced below $1,000 were bought by large companies in the corporate reseller channel. A third of dealers' sales are in the $500 - $1,000 range. This price band also accounts for one quarter of retail sales.
Inexpensive PCs, defined as FFr5,000-minus machines, are not present in the France indirect market. Forty per cent of the PCs sold in the retail channel were high-spec machines, above FFr10,000.
Corporate resellers sold mainly low-spec, low-priced PCs in the FFr5,000 - FFr10,000 range.
A quarter of dealers' sales were in the FFr10,000 - FFr15,000.
Branded PCs as displayed by major multiple retailers were tracked at a product level. The results show how brand shelf space has evolved.
Shelf space values are calculated as a percentage of the total shelf space occupied by those brands. Only branded PCs were included.
DATA WAS GATHERED ON WALK-IN STORE CHECKS, MAINLY FROM THE FOLLOWING OUTLETS:
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