Chip giant Intel said it is strengthening its support for resellers, amid attempts to cut overall costs by hundreds of millions of dollars.
The Intel Business Advantage Portal was launched in the UK this month as an e-marketplace enabling resellers to get together with third-party suppliers. The website mirrors a US scheme and the UK site has signed up partners such as Plextor, PC-Doctor, QLogic, Iomega and McAfee.com.
Graham Palmer, public relations manager at Intel UK, told Computer Reseller News: "We are bringing together, in one electronic arena, the vendors of all the different products and services needed to enable resellers to provide a complete service to customers."
Mark Astbury, director at Intel reseller Channel Partners, said: "This is a good development, because it is always an advantage to work with more than one vendor. When we get involved in a customer project they are always interested in a one-stop solution."
Reseller Compusys was part of the pilot project for the service., Commercial director Gordon Davis said: "It worked for us because we were offered buying advantages by some of the vendors involved and it gave us a better understanding of some of the complementary products on offer."
Palmer described Intel's plans to cut costs in the current economic slowdown. "Our objective is to cut several hundreds of millions of dollars from our discretionary spending, which includes costs such as salaries, travel and overtime," he explained.
However, he added: "Intel still sees resellers as the key to take products to the market. There are no plans to cut the channel, or the support for it."
Intel also said it will not be laying off staff, and that overall employee numbers would be reduced through attrition.
The developments follow the chip maker's decision to drop its Shiva dial-access unit as well as its media streaming business.
Palmer added: "We are looking at all our businesses and evaluating if they will be profitable. Recent changes in market conditions have led to the closure of some of them."
Joe Macri says the vendor saw 20 per cent of its UK growth come from its Cloud Solution Provider programme last year
Pure set for further acquisitions, with a focus on the south-east
Reports claim BlackBerry is in talks over a $1.5bn deal