Storage is still proving to be a cash cow for Dell, after the direct vendor showed an increase of 47 per cent in its EMEA storage figures and a global storage turnover increase of 26 per cent.
However, as a percentage of overall sales, the vendor’s storage operations remained unchanged since the same period last year at three per cent. Dell also claimed its global SAN business grew more than 50 per cent faster than the rest of the industry during its second quarter.
Kevin Rollins, chief executive of Dell, said: “Our teams performed well. Our growth in Q2 was characterised by share increases in every region. While average selling prices were down more than we would have liked, we focused on balanced profitability and delivered to our guidance.”
David Anderson, chief executive of VAR AP Systems, said: “Dell seems to be doing the right thing and is amassing a presence in the storage market. However, a lot of its success must be down to the help it gets from the channel as it doesn’t have the in-house resources to achieve these figures.”
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