High-speed networker Bay Networks has launched itself into the even faster world of GT racing, by sponsoring the #750,000 Gulf McLaren F1 GTR in the Brands Hatch leg of the BPR European GT Endurance Series.
The race at Brands Hatch in September promises a high-speed day out for lucky resellers and users. The sponsorship, as you can see from the above picture, is known in the racing game as non-TV-friendly - meaning you won't be able to see the name as the car shoots by at 200mph.
The space that Bay has bought on a Formula 1 car can cost more than #2 million, but it won't say how much it has paid. Bay will run a dealer competition offering tickets for the race, but has yet to decide the format.
Telco also announced series of initiatives to drive digital growth in the UK
Nana Baffour opens up on Getronics' mammoth acquisition of Pomeroy
Analyst predicts SaaS will remain the dominant segment in the market as it grows 17 per cent in 2019
NSS Labs claims vendors are refusing to have their products tested effectively and are trying to restrict its access