IBM UK director of personal systems group (PSG) Mike Lunch has been promoted to head of IBM's Advanced Fulfilment Initiative (AFI) programme in Europe.
The appointment puts an end to speculation within the channel that he was set to leave IBM altogether, and begins with immediate effect. Lunch had refuted all previous suggestions by PC Dealer - as far back as November 1997 - that he was leaving IBM.
It has also been confirmed that his old position will be filled by Ian Boulton, who was UK & Ireland sales director of PSG for two years prior to the appointment.
AFI was introduced in September 1997 to simplify how the vendor's commercial PCs are built, customised and delivered, making use of channel assembly to enable just-in-time delivery to the market.
'I will be responsible for reducing inventories and pushing products through the channel pipe across Europe,' Lunch said. He added he was glad that he could finally lay rumours of his demise from IBM to rest once and for all, describing them as ranging from 'complete rubbish' to 'half stories'.
Lunch will be based in the UK.
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