Barcode printer and security application vendor Zebra Technologies has increased the size of its vertical market development team.
Zebra employees Luca Dell’Orto and Matthew Parker have been given management roles in the company's EMEA-wide vertical market development team.
Prior to their new appointments, Dell’Orto held a business development role in the Italian side of Zebra’s business, while Parker was a product marketing development manager specialising in enterprise mobility.
Mark Thomson, head of market development within EMEA at Zebra Technologies, said the pair would be responsible for building the company’s profile in the manufacturing and logistics, healthcare and government verticals.
He said: “The healthcare and government markets have not been massive cash cows for Zebra in the past, but the demand is building and they represent two very important potential growth areas for the company.”
Thomson pinpointed the emphasis being placed on cost cutting in the public sector, especially in the NHS and police force, as key growth drivers for the uptake of Zebra’s product line.
He added: “The role of the development team is to understand these markets and what is driving demand within them. That knowledge is then passed on to our channel partners, which makes the products an easier sell.”
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