The wit to woo

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If you want to win your girl, or your sale in this case, you have togo about it in the right way. You can't go charging in with your finaloffer, you have to woo your potential customer with an old-fashionedproposal. Annie Gurton takes a look at how Vars can win a sale with thewrite stuff.

Making a proposal is a clear part of the sales cycle and as crucial as identifying the prospect and closing the sale. The proposal can win or lose you the customer, and has to be written and presen...

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