Microsoft has hit back at criticism from the Personal Computer Association (PCA) that its anti-piracy advertisement unfairly accuses a number of dealers of illegally importing counterfeit copies of the US giant?s software.
The software company has vehemently denied libelling UK dealers after the PCA charged Microsoft with using bully-boy tactics to intimidate companies (PC Dealer, 23 July).
In a statement issued to PC Dealer, Microsoft said that five out of the seven companies blacklisted in the advertisement have been sued for dealing in counterfeit products.
Microsoft also countered that the remaining two companies, Multimicro and Softek, agreed to pay #125,000 in compensation after a court order stopped both companies from importing Academic Edition software from the US.
In reaction to the statement, Keith Warburton, executive director at the PCA, said: ?I understand its rationale, but it is a problem of its own making.?
Warburton added that the statement failed to address the issue of pricing, which he described as ?the root of the problem?.
He stated: ?I believe it has put unwarranted pressure on not just the companies but the whole industry.?
Commenting on the release of Microsoft Office 96 Small Business Edition (SBE), Microsoft said: ?This decision should help eliminate dealings in counterfeit and grey market products.?
But Warburton said that while the SBE is a step in right direction, it is still only a small step.
?Of course Microsoft has our support,? he said, ?but it does not have our support in destabilising the market.?
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