Rapid Group has sold its MacLine mail-order operation to focus on its value-added divisions, including the recently acquired CJ Graphics.
The sale to Garrett Doyle, a former Insignia business manager, is Rapid's first sell-off after a swathe of acquisitions. The sale also included the premises of AppleCentre Cambridge.
But, according to Steve Rush, marketing director at Rapid, the move was not planned.
'MacLine had a loyal customer base and maintained a very good income over the years, so we weren't looking to sell it. But Garrett came to us with a stunning plan for the business and, as we're not a mail-order company anyway, it made sense for ourselves and our customers to sell it.'
Doyle is planning to increase services on the mail-order side of the MacLine business and realign the reseller to predominantly focus on retail sales of software and education systems. He declined to specify how much was paid for MacLine, but revealed it was less than #100,000.
Doyle claimed he had invested #50,000 to update the AppleCentre Cambridge showroom and acquire additional stock before relaunching it under the MacLine brand.
All Apple hardware, as well as peripherals, is available for demonstration and more than 500 software titles are on display in the showroom.
Rush said there were no plans to sell any of Rapid's other businesses.
But he admitted it would look at any offers from prospective buyers.
Meanwhile, he claimed CJ Graphics was already operating profitably under the Rapid umbrella since it was bought in January (PC Dealer, 3 February).
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