Sega will open the world's largest indoor theme park in London this August and will spend over #1 million promoting the launch.
Segaworld, occupying seven floors of the Trocadero, will offer six themed interactive VR rides and will be aimed at families and tourists. The theme park will have a capacity for 3,000 visitors at a time and 1.75 million are expected in the first year.
On-site shops will sell Sega merchandise.
CRN's Nima Green caught up with Chris Labrey for a quick Q&A at CRN's recent European Channel Leadership Forum
We caught up with the Atea chief exec at CRN's European Channel Leadership Forum in London
Andy Gillett has been appointed GM for the UK and Ireland
UK is one of two countries to see rollout of vendor's newest subscription service