The Sonix brand name is no more after the creation last week of a 3Com remote access division and the consequent demise of 3Com Sonix.
3Com Sonix MD Bob Jones is to become joint general manager of the new division, along with Reggie Best, former MD of Accessworks, which 3Com acquired in early 1995.
Jones will run the UK operation, with Best looking after the US. It is understood that Jones will also have some responsibility for Europe.
He said he has seen 'an evolutionary process' since 3Com bought Sonix in May last year. 'We've gradually gone from Sonix to 3Com Sonix to 3Com,' said Jones.
'What you have to understand is that the Sonix name was not really known outside the UK. In order to enhance our sales in the rest of the world we simply had to take advantage of the 3Com branding. The new division and product family reflects 3Com's confidence in us and our product.'
Jones admitted to feeling a degree of nostalgia but denied that the change of name was important. 'It is not significant in itself,' he said. 'The new products would have come along anyway.'
The change coincides with the launch of 3Com's Accessbuilder family of products, which incorporates existing 3Com Sonix and Accessworks remote access products. The product group contains two new ISDN access routers targeted at SoHo and remote office users, the Accessbuilder Internet 400 and Accessbuilder Remote User 400.
The rest of the family is comprises of the newly named Accessbuilder Remote Office 500, 600 and 700 (previously called Arpeggio Lite, Arpeggio Plus and Arpeggio Plus Primo) and the Accessbuilder 7000 central site access concentrator (the erstwhile Intermezzo).
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