TV gateway vendor Exterity has called on the audiovisual (AV) channel to get involved in the next big thing to hit the industry, TV through the iSocket.
An iSocket is an interface into the network that allows any user to plug a TV, monitor or plasma screen into a corporate network.
Colin Farquhar, chief executive of Exterity, said the key to helping companies run terrestrial TV channels and in-house videos over their networks is to make the provision of these services easier and cheaper.
"What we are doing is delivering broadcast content over a company's network. We've cut the complexity and improved the quality," Farquhar claimed.
Exterity's method for enabling this hinges on its two new AV and networking products, according to Farquhar, but the vendor claimed its existing TV gateway enables digital and analogue content to run on cabling infrastructures without affecting the data network.
"It's all about getting the right content in the right place," said Farquhar.
He added that the vendor also intends to expand its channel.
"We've spent two years getting the product right for the market," he said. "We have generated massive interest among customers and partners, and now need more networking and AV resellers to come on board."
Exterity has six resellers, and Farquhar said that because VARs that possess both networking and AV knowledge are in short supply, the company is training its channel.
Ian Hancey, technical director at AV reseller ITM, said the technology would be welcomed in the channel, particularly by partners working with universities and corporates.
"I think it's a brilliant technology. We won a contract with a major bank and have had a lot of interest in the higher-education sector. It's great for rolling out training," he said.
"Once it's in, companies can easily expand the system by adding more sockets. So we get the incremental revenue on top of the project work."
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