Under the scheme, resellers can qualify in two areas the office printing
specialisation or the office printing Solutions specialisation both of which
aim to capitalise on the complete IPG product range, and contract and solutions
Neil Sawyer, HP’s IPG enterprise marketing manager for the UK and Ireland, said: “The objective is to encourage HP’s partners to pro-actively sell HP’s products, services and solutions around print and to equip them to add value to customers who have previously overlooked this area of their IT infrastructure,”
The vendor wants to encourage its resellers to make the transition from just selling hardware to selling managed print services.
“There is a difference between saying you are no longer a box shifter and making the transition to sell solutions,” said Sawyer. “Some of our partners have already made the transition, but we want to work with others to help them switch.”
James Kight, managing director of VAR Printerland, said: “Over the last 18 months we have switched from being a box shifter to offering solutions. It does take time for resellers to make the transition, but it is the way forward.”
Research by YouGov on behalf on Fujitsu Siemens revealed that the average UK office worker prints 22 pages a day, a figure that equals 120 billion sheets a year.
HP channel waiting for global Print 2.0 scheme
Vendor's announcements include AI-powered Microsoft Office, a move away from password verification and an alliance with Adobe and SAP
Vendor claims hackers are hijacking machines to mine for cryptocurrency
Nearly half of SMBs are planning to invest in digital workflows to reduce their paper-based processes by 2025, according to Quocirca
The charter has pulled together the biggest names in tech in an unprecedented attempt to address the tech industry's lack of diversity. Tom Wright asks how it plans to do it