Murdoch-owned News Multi-media aims to revolutionise software packaging by using a format designed for audio CDs.
The packaging will be used across the publisher's catalogue, starting with its launch product, Makers of the 20th Century.
The new boxing features an overpack the size of a paperback book, with room for four CD-ROMs and a user guide. Retailers want to carry standard packaging initially because of its shelf presence but this will eventually be phased out.
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