Specialist distributor Portable Add-ons has snatched sole distribution rights for the New Media range of add-on cards from the three distributors which previously had rights to them, Ideal, Northamber and PPCP.
Portable Add-ons UK MD Nigel Parry claimed the company was selling twice as many cards as the other distributors, without really pushing them.
'Now that we are exclusive we'll try much harder,' said Parry. He said Portable Add-ons would have failed if it had not increased the manufacturer's UK sales by 40 per cent.
But distributor PPCP said it wasn't concerned about not being a main New Media distributor any longer. 'It's not a great loss for us,' said financial director Mike Welbrock.
Feltham-based PPCP specialises in PCMCIA storage and datacomms, and does not do large volumes of add-on cards. Welbrock said New Media wanted PPCP to take its modem range, but that would have conflicted with the modems it distributes for other manufacturers.
Ideal Hardware MD James Wickes said New Media has a wide range of disparate products that are not tightly targeted at users. 'They have a jamboree of technologies, but their loss doesn't leave gaps in our product portfolio,' he said.
Parry said the company's push with New Media meant it would get a foothold into retail distribution. The volume New Media products - add-on sound cards - are aimed at home users and come in retail boxes. They include the 28.8 Netsurfer fax/data modem card, Live Wire Ethernet PC card range, Toast 'n' Jam Scsi and sound card and the volume sound card the Wavjammer.
Highlander MD Steve Brown tells CRN about the skills he learned on the pitch and brought to the boardroom
Reports suggest Dell is pursuing a straightforward IPO, contradicting existing plans to buy out tracking stock holders
Analysts predict upturn in PC market next year, but 2018 to remain plagued by components shortages
Neil Sawyer claims he has 'never seen so many conversations about a new method of investing in workplace technology'