Wireless LAN specialist Aruba and Avnet already work together in their native US but have rolled the relationship to this side of the Atlantic.
Jess Thompson-Hughes, managing director of React, said he cancelled his distribution contract with Aruba on 8 March and would serve out his 12 months’ notice.
“The [partnership] will expire in March next year. We do not feel the UK market is big enough for three distributors,” he said.
Roger Hockaday, director of marketing EMEA at Aruba, said: “I can confirm that React has terminated its agreement with us. As one of our two distributors it always felt more comfortable as a reseller and integrator of our wireless solutions and on that basis Avnet fits better as a distributor.”
React claims to be Aruba’s largest European partner, having generated £10m in sales for the vendor.
Thompson-Hughes stressed the duo would continue to work together in a resell capacity and that Aruba is keen for it to become a top-level Platinum partner.
Avnet declined to comment.
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