Aggressive business intelligence vendor Cognos has formed a channel alliance with one of its rival's biggest VARs.
TAH, which specialises in integrated business processes and information management technology, had a long-standing relationship with Business Objects before signing Cognos as an additional vendor partner.
The new partnership could cause conflict because TAH is one of Business Objects' strongest revenue-contributing VARs.
Ged Simmons, alliances manager at Cognos UK, Ireland and the Middle East, said he expected the new TAH partnership to have an effect on Business Objects. "We hope that in time our relationship with TAH will grow to supersede its relationship with Business Objects," he said.
"The partnership fits the TAH direction of wanting to become a better VAR, and Cognos can help it achieve that."
TAH said the deal will cause "some conflict", but claimed it will not affect customers.
"There will always be some friction between the two vendors, and if I thought it [the Cognos deal] wouldn't cause conflict then I'd be foolish. But TAH has a clear line and our customers' interests will be at heart," said Mike Pell, sales director at TAH.
Business Objects was unavailable for comment.
Highlander MD Steve Brown tells CRN about the skills he learned on the pitch and brought to the boardroom
Reports suggest Dell is pursuing a straightforward IPO, contradicting existing plans to buy out tracking stock holders
Analysts predict upturn in PC market next year, but 2018 to remain plagued by components shortages
Neil Sawyer claims he has 'never seen so many conversations about a new method of investing in workplace technology'