Acer?s decision to buy the entire Texas Instruments (TI) mobile computing division has been greeted with enthusiasm by the channel.
The sale, for an undisclosed sum, will be completed by 31 March and is part of TI?s continuing plan to focus on being a semiconductor company.
Representatives of both companies were in buoyant mood when discussing the sale. There will be no redundancies following the acquisition and John Klinker, TI?s general manager for Northern Europe, is moving to Acer in the same role. He said: ?It?s a positive move for both parties. Our notebook business has grown rapidly in the last year alone, we have a strong brand awareness in the corporate arena and good channel relationships. Acer is buying all of these things and we get the full backing of a $7 billion computer company dedicated to growing our business.?
Stan Shih, Acer chairman and CEO, said: ?The TI sale to Acer brings us a world-recognised name in mobile computing. We also gain important human resources, particularly in areas of research and development, sales, marketing and service. TI?s well-established corporate customer base and national distribution channel are expected to have a positive impact on sales of our other product offerings.?
The acquisition has been favourably compared by some in the channel with the sale of Olivetti?s PC company to Piedmont International. Martin Clarke, sales and marketing director of Lapland UK, sees the TI deal as a positive one. ?Olivetti sold its PC company to asset strippers whereas Acer has leveraged itself into the top of the notebook market by buying TI, one of the most exciting players in this sector. I?m very pleased about the move.?
Figures from IDC show TI to be the sixth largest notebook company worldwide and Acer as the fourth largest PC vendor. TI?s notebook division is thought to have a turnover of about $1 billion.
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