Sierra has taken on Renata Damhuis as multimedia brand manager in a bid to support its burgeoning non games product range.
Damhuis kicks off with Print Artist which is being offered to retailers at a 50% trade discount until tomorrow (24 May). The SRP is u19.99, but may double this week to u39.99.
Sierra is hoping to reach a new customer base with Print Artist through Woolworths, Boots, Asda and Sainsbury's Savacentres.
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