Market Stall

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Where the US leads, Europe follows. But the lucrative boom in salesand marketing software across the pond has gone unnoticed in the UK. GuyClapperton asks what it takes to turn a vendor on to an opportunity

Europe's takeup of IT has traditionally followed that of the US. It had mainframes first, then the UK got mainframes. The US developed PCs, then the UK adopted them. Last year, briefly, it appear...

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