Synaxon has swelled its vendor member ranks with the addition of Gateway, giving its partners access to the company’s full range of SMB products.
As a result of the partnership, Gateway will take part in a number of Synaxon marketing activities including its iTrends web site and bi-monthly end-user mailer, which help to generate new leads for the range of special offers available through Synaxon resellers.
Synaxon’s resellers will also get access to the Gateway channel partner program, through which they will gain access to favourable discounts and rebates, as well as a number of other benefits.
The organisation is also planning to run a number of exclusive training and product briefing sessions for resellers jointly with Gateway. Derek Jones, managing director of Synaxon UK, said: “Gateway has a fantastic range of products and services that dovetail with the requirements of our larger member companies.
“It has the price points, the technology and the support, and I’m confident that our members will welcome Gateway as an alternative reliable brand when selling hardware and service within the B2B sector. This is a good opportunity for our resellers to drive higher revenues and profitability.”
Kevin O'Donoghue, EMEA product business director at Gateway, said: “We have ambitious plans to grow our presence in the SME channel during 2011. Our agreement with Synaxon will help us to accelerate towards those goals more rapidly through increased engagement with established B2B resellers.
"By working together and leveraging the established and effective processes Synaxon already has in place, Gateway and Synaxon can deliver more benefits to more value-added resellers.”
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