Former Nortel channel mainstay Michael Lloyd is banking on a partnership with Alcatel-Lucent to help stimulate the success of his start-up integrator Nuage.
Lloyd founded Nortel reseller Unified Group, which merged with rival Applinet last year to form Proximity Communications. He told ChannelWeb he had tired of focusing on a single vendor and had quickly decided to branch out on his own.
"This is a breath of fresh air," said Lloyd. "We do not want to shift tin. It has got to be looked upon as a service."
The firm was incorporated at the start of this year and is based in Hook in Hampshire. Seven staff members are currently on board - including several from Proximity. Lloyd said the mid-market would be Nuage's sweet spot, adding that the goal for the first trading year was to be profitable.
Annual top-line growth targets thereafter will be in the 20 to 30 per cent range. Alcatel-Lucent was recently signed up as a key vendor partner.
"It is one of the best-kept secrets in the UK - the product portfolio is second to none," said Lloyd.
Brooke Savage, SMB sales specialist for Alcatel-Lucent's UK and Ireland enterprise market group, added: "Nuage has [brought] some exceptional skills from previous companies. It simply understands that it is not all about the technology."
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