ActivIdentity is offering its partners a slice of the $350m online banking authentication market after launching an appliance version of its commerce solution.
Although the vendor has a thriving enterprise channel, it has traditionally sold its customer authentication solution for online banks direct.
However, ActivIdentity has made a new, more easily deployable appliance version of its commerce solution available to channel partners in a bid to reach small to medium-sized banks.
Julian Lovelock, director of Commerce Markets for ActivIdentity, said he was aiming to recruit around five UK partners with strong ties in the banking sector.
“The online banking authentication market is worth $350m a year and is growing by 10 to 15 per cent,” he said.
“It is critical for banks to maintain their customers’ confidence in online banking; that’s why they need solutions like this.”
Lovelock admitted authentication giant RSA had an appliance, but claimed it was not focused on online banks. Entrust does not have an appliance, while Vasco’s appliance is orientated towards its own hardware, he said. “Ours is a broad authentication server that supports a range of authentication methods.”
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