Distributor Steljes has signed a distribution deal with Hitachi Digital Media to hawk its business projectors.
Martine Dodwell-Bennett, group sales and business development director at Steljes, said the Hitachi range complements its existing portfolio of brands including BenQ, Epson, NEC and Smart.
"This means that we have the strongest projector range to offer our partners," she claimed.
Ioan Williams, UK B2B sales manager at Hitachi Digital Media, said the vendor is eyeing the number-one LCD projector spot in the UK market.
"To achieve this, we needed to make some changes," Williams said. "Steljes has demonstrated considerable growth within the UK projector market through a strong sales team and innovative reseller marketing activities."
Williams expects Steljes to bring the incremental business that Hitachi is looking for in the UK as the vendor launches a new ultra-short throw range.
Take a look at updates from 2018's Fight Night, held at The Brewery in London
CEO Denis Kaminskiy talks through growth plans after scoring £3m investment from YFM Equity Partners
Deal will see Daisy take on 80,000 TalkTalk business customers
Ginni Rometty claims AI will enable business to improve on an exponential curve, an event that has only happened two other times in the last 60 years