Panasonic has updated the toolkit that it offers to its education-market dealers.
Karine Picque, European marketing manager at Panasonic, said tackling the best education deals meant having access to the best information.
"We have a strong, enthusiastic team of partners across Europe, whom we really value," she said. "We want to ensure they can negotiate the best deals. Hopefully these new resources will enable them to do just that."
The resources include a website containing marketing collateral and information about upcoming trade shows.
There is video content, and a platform where customers will be able to share content and ideas with colleagues – with a view to helping dealers engage directly with teachers to sell more kit.
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