Dealer group Synaxon is pursuing its aggressive expansion plans by linking arms with office product reseller group Superstat.
Both sides claim the deal will allow their members to grow their businesses by broadening their product portfolios and offering new solutions to customers. Each side is urging its members to join the other.
Derek Jones, managing director of Synaxon UK, said: “If you want to extend your sales potential, two dealer groups are better than one – especially when they are the leading players in the IT and office product markets.
“We are excited about this agreement. By joining Superstat, Synaxon resellers will be able to add a whole new dimension to their business with existing customers and also broaden their appeal and ability to reach out to new prospects.”
Alex Dunn, sales director of Superstat, added: “The IT market is worth £10bn in the UK but it is an area that most office product dealers steer away from because accessing the right products at the right prices can be a challenge.
“The alliance between Superstat and Synaxon will make it much easier for our members to open the door on this tremendous opportunity. It will give them immediate access to a range of IT brands at competitive prices.”
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