Paul O'Reilly, formerly commercial director of Medium, has been named as the new managing director of the technical distribution division at large-format displays specialist PSCo.
Stuart Holmes, who will remain as managing director of PSCo's rentals division and in a strategic role for the technical distribution division, said: "O'Reilly will be a great asset as managing director of the technical distribution business.
"We have increased our portfolio to include all the latest videowall and large-format display technologies and our value-added pre- and post-sale services continue to grow."
Holmes said O'Reilly has demonstrated a deep understanding of the market and the business of distribution, coupled with great people skills that would be invaluable as PSCo continued to expand.
"This will be the perfect fit for our clients and the long sales cycle which emerging technologies require," he said.
The distribution portfolio includes exclusive deals with Prysm, Orion and NanoLumens as well as Panasonic, NEC and Samsung.
O'Reilly said he "had been fortunate" in his career to have helped the development of a number of key emerging technology markets.
"I believe that PSCo is perfectly placed to maximise on the market dynamics and opportunities around videowalls and large-format displays. My aim will be to help PSCo set the standard of a growing technical distributor without compromising on service or innovation," he said.
O'Reilly said his initial focus would be to strengthen the sales and technical teams over the next 12 months.
"I am fortunate to have had extensive experience of working with the IT channel in my past roles, and I am sure this move will benefit both PSCo and the partners we work with in the sector. PSCo's services complement the IT sector well, and we recognise that IT channel partners are already leading within the AV technology space," he added.
Before Medium, O'Reilly was distribution director at Steljes, and territory manager for UK and Ireland with projector vendor InFocus.
Highlander MD Steve Brown tells CRN about the skills he learned on the pitch and brought to the boardroom
Reports suggest Dell is pursuing a straightforward IPO, contradicting existing plans to buy out tracking stock holders
Analysts predict upturn in PC market next year, but 2018 to remain plagued by components shortages
Neil Sawyer claims he has 'never seen so many conversations about a new method of investing in workplace technology'