Distribution behemoth Ingram Micro has expanded its house-brand portfolio, called V7, to include projector lamps.
Rainer Kozlik, vice president and general manager of the global V7 and private label group at Ingram Micro, said: "V7 lamps are only sourced from the lamp manufacturers that own the intellectual property rights, ensuring that V7's customers are assured of a genuine quality lamp."
He maintained that V7 lamp quality compares well with OEM rivals, although the V7 product is offered at a "more attractive" price.
Ajay Chandhok, regional category manager for V7 at Ingram Micro UK, said the price -- which he claimed would prove to be around 40 per cent less than many comparable brands -- should prove a real incentive for resellers.
"We have 50 SKUs at the moment, with 150 to come in by August," Chandhok told Channelweb. "This is an expansion of the V7 product range, which has been available to UK resellers from the beginning."
Chandhok said that resellers on the V7 partner programme would be able to take advantage of many of the same rewards and incentives.
V7 operates globally as a provider of IT peripherals, accessories and supplies underneath the Ingram Micro umbrella.
According to a statement released by V7, the new replacement projector lamps will offer "the brightest light, the best colour reproduction and the longest burn time" as well as being fully compatible with most leading OEM lamps. The lamps will come with a four-month warranty.
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