Oracle has built on its recent acquisition of e-commerce specialist ATG by snapping up web experience management vendor FatWire Solutions for an undisclosed sum.
More than 300 companies worldwide, including Barclays, Best Buy and Ford, use FatWire's web experience solution to optimise their company web sites.
Oracle said the acquisition, which is set to close in mid-2011, would complement its middleware, business intelligence, content management and portal technology, alongside its CRM and ATG Web Commerce applications.
Members of the software giant's Oracle Partner Network will also benefit from the fact that FatWire's offering is in vogue, claimed Oracle.
"Its products have complementary capabilities that extend Oracle’s Enterprise Content Management and ATG Commerce products. These new capabilities are expected to help partners address customers’ needs for a complete end-to-end web experience management solution," it said.
Hasan Rizvi, senior vice president at Oracle, said: “The addition of FatWire products will give Oracle the ability to provide a complete suite of software that empowers web marketers to engage visitors, converting more prospects to customers, and enhancing customer loyalty.”
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