Printer vendor OKI has added Northamber to its UK distribution line-up.
Northamber will initially zone in on about 300 of the resellers in its database that are not currently punting OKI's line-up, which ranges from dot-matrix printers to multifunction devices.
Nick Munton, sales director at OKI, said: "Critically, [Northamber] concentrates on adding value for its resellers rather than merely trading out of a price point to them. This gives it a synergy with OKI, which enables it to successfully promote our distinct brand identity."
Henry Matthews, managing director at Northamber, said: "We wanted to take on an additional print vendor that could expand and strengthen our proposition to resellers.
"It manufactures high-quality, reliable products that fit well into specialist applications and niche markets and this matches our own focus on value-added solutions."
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