Toshiba Tec has kicked off an initiative to promote its carbon-offsetting activities to resellers.
Paul Reynolds, senior manager at Toshiba Tec, said the vendor is holding a number of channel education days, as well as launching a web site and assorted marketing collateral including mailers, stickers and information packs that will help resellers promote the low-carbon status of its EPOS and auto-ID kit.
Toshiba Tec emits carbon in the process of making the products, but has signed up to buy carbon credits to offset its emissions via carbon management firm CO2balance.
According to the vendor, CO2balance will use the money to pay for an "equivalent amount" of energy-efficient stoves in Kenya – encouraging local people who use the stoves to consume up to 70 per cent less firewood.
"We are proud to be involved with the energy-efficient stove project in Kenya. We take our C02 production responsibilities seriously," Reynolds said.
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