Westcoast has inked a deal with Dell Printers to sell the latter's consumables into business customers in the UK.
Dave McNally, head of imaging sales for EMEA at Dell, said this is the second 'supplies-only' partnership for Dell printers.
"We believe we are making significant strides in offering complete coverage to resellers across the UK. Westcoast demonstrated all the right credentials and plans that will enable us to grow our business," he said.
The partnership kicked off on 15 September covering a full range of ink and toner supplies. According to a statement from Dell Printers, Westcoast is the largest distributor of consumables in the UK, covering some 10,000 SKUs.
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