Kaspersky's UK head has labelled the launch of Kaspersky Endpoint Security 8 a major departure from its roots as an anti malware-only outfit.
Backed by a major launch event in New York today, Kaspersky Endpoint Security 8 features a host of new add-ons such as device control and advanced application control and whitelisting.
The Russia-based vendor, which earlier this year claimed it is on course to become a top-three security player, also lifted the covers off Kaspersky Security Center, a centrally managed unified protection management system.
UK corporate sales director Andrew Lintell said the solutions would make Kaspersky a more credible player among larger corporates with complex security needs.
Endpoint Security 8 is pitched particularly at firms that need to lock down investments in cloud computing, virtualisation and mobile technologies, he added.
"This is a big step away from doing just anti-malware, which Kaspersky has been known for for a long time," said Lintell.
Chris Walsh, sales director of Kaspersky distributor Exclusive Networks, described the launch as "long overdue".
"Kaspersky has continued to grow at 30-40 per cent year-on-year with just one product," he said. "This is the first time it has added additional modules and I think this will step Kaspersky up to another level."
Walsh said the fact the product was developed organically rather than through acquisition was significant.
"This is a product that is designed to be incorporated into the existing portfolio. It is good to go," he said.
Ian Kilpatrick, chairman of Kaspersky distributor Wick Hill, said: "This is a major launch for Kaspersky. We expect it to have a significant impact on business this quarter. It is a really big move forward in terms of additional functionality."
Activist investor puts forward five director candidates as turmoil continues at security giant
Nima Green asks what is driving public cloud uptake in Germany
In the wake of yet another lawsuit involving Oracle, we run through 10 of the vendor's biggest court battles
CEO Chuck Robbins says Cisco will use the Catalyst 9000 product range as a template for future launches