ADA Technology Services has bagged Dell's new top-tier Premier partner certification.
Dell launched the Premier tier over the summer and just ten UK resellers have made the grade so far. ADA claimed it is also the first partner with a presence in the Midlands to score the status, which aims to differentiate Dell's most skilled partners.
ADA said the certification reflects its success with Dell's EqualLogic storage solutions, which it has incorporated into more than 200 UK firms.
Lee Ganly, chief technology officer at ADA Technology Services, said: "ADA has invested time and effort into its relationship with Dell and their decision to award ADA with Premier partner status has been welcomed by the business. We are positive about our future with Dell as a key strategic partner."
Kathy Schneider, Dell's executive director of Channel Programs & Marketing, Europe, said: "ADA has an excellent track record for implementing Dell solutions and has proven to be an extremely proactive partner. Its significant investment in training, education and certification on Dell solutions means it fully deserves to be recognised."
Dell said about a tenth of its 550 EMEA Certified partners will make it into the Premier tier, netting them access to higher discounts and a named marketing manager, priority leads and 180-day deal registration. The remainder have been reclassified as Preferred partners.
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