Online video analytics provider Telemetry is anticipating revenue of £11m for 2011.
Anthony Rushton, co-founder of the London-based company, said it is filling a gap in the market through a cloud-based add-on that allows companies to analyse the effectiveness of video advertising.
"The independent, objective analysis we provide can potentially save our clients thousands of pounds," he said in a press statement.
Revenue has grown steadily over 10 years of operation and Telemetry expects to turn over £11m this year, he said.
"For online businesses to prevail it is more and more obvious that video in particular is the must-have marketing tool, but understandably companies feel challenged by having to spend on a media platform that is unaccountable and difficult to analyse," Rushton added.
Organisations are increasingly using online video advertising, but struggle to work out whether it is working, he said.
Rushton, a former advertising salesman, said the firm has 35 staff today in offices in London and New York. It began in a Brixton flat with Rushton and two school friends.
Telemetry produces and places online video ads for its customers but also embeds the videos with code that helps the customer to audit the videos' performance – who is watching, for how long, and so on – in real time. Its customers include global chemicals company Reckitt Benckiser.
Rushton said he plans to expand into Singapore and Hong Kong.
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