Reseller G3 has nabbed the UK channel boss of vendor partner Avaya, Niall Anderson, to help develop its service strategy.
Anderson (pictured) joins London-based G3 in the post of group sales director following a one-year stint helming Avaya's UK & Ireland channel. He takes over from Alan Lloyd.
Avaya Aura Alliance member G3 is becoming something of a haven for ex-Avaya brass after former UK & Ireland boss Lee Shorten was appointed strategic adviser to the G3 board in November. Shorten headed Avaya's UK business for two years before his departure last summer.
G3 managing director Tony Parish said Anderson's experience at previous employer Global Crossing will help strengthen the firm's partnerships and services at an international level.
"As converged voice and data solutions become increasingly sophisticated and complex, we are continuing to leverage the individual specialist skills and expertise we offer through both G3 Telecommunications and G3 Network Services with the common objective of delivering world-class unified systems that streamline business processes, mitigate risk and cut costs," said Parish.
"Niall's knowledge of Avaya and his senior experience in the data networks arena will help us enhance our service offering and improve the overall experience for our customers."
Anderson said: "These are challenging economic times and enterprise customers all over the world are looking to extract maximum value from every part of their operations, including communications. I have previously followed G3's progress with great interest and have been impressed with their professionalism and ambition. With the most advanced voice and data solutions and best-in-class services, I believe G3 Telecommunications and G3 Network Services are well placed to deliver on the value of unified communications. My role is to ensure we do exactly that."
CEO claims the firm is set to make 'bold acquisitions in the very near feature'
Global spend on datacentre tech will slow to 1.6 per cent in 2019
Traditional outsourcing increases 40 per cent year on year in Q3
MSP execs hoping to make splash in cybersecurity training pond with new business