Barcode, line matrix and thermal print vendor Printronix has relaunched its partner programme across EMEA.
According to Olivier Evain (pictured), EMEA category manager at Printronix, the aim is to increase its number of accredited line matrix and thermal bar code printing channel partners.
"The channel is the lifeblood of our business. If we can create a prosperous environment for our resellers in EMEA, our own business will go from strength to strength," said Evain.
He added that Printronix wants to encourage its partners to focus on both sales and after-market services.
"With the relaunch of Path2Success, we will harmonise and organise our channel and give more visibility to key partners that demonstrate high levels of professional investment," Evain said.
The vendor offers an "incentivised" rebate scheme, sales training, product discounts and marketing fund. Printronix would aim to reward revenue generation and professional investment, according to a PR statement.
Printronix is a privately owned and funded manufacturing company headquartered in Irvine, California. Brands include TallyGenicom and InfoPrint.
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