SAN vendor Dot Hill Systems has made good on its earlier pledge to step up support for its EMEA-based partners by overhauling its channel programme.
The vendor told ChannelWeb last August it was a plotting a shake-up of its partner programme, as part of its strategy to expand its business beyond its OEM roots.
Dot Hill claims the rejigged Connections Partner Programme now offers partners improved field sales resources, lead generation tools, technical support and revenue-making opportunities.
Meanwhile, partners that demonstrate the most commitment to the Dot Hill brand will also have access to professional services, marketing support and margin protection.
Brad Painter, vice president of worldwide sales at Dot Hill, said the changes were proof of the firm's commitment to its non-OEM partners.
"While the Connections Partner Programme is open to all storage partners, we plan to work more closely with focused [ones] to drive incremental and profitable sales growth," he said.
"We believe partners will welcome our [renewed] emphasis on partner profitability, collaboration and synergy."
Jason Beeson, sales director at Dot Hill distributor Hammer, added: "The latest enhancements to what has been a very efficient and valuable partner programme really position Dot Hill as a best-in-class channel vendor."
Infrastructure provider says international sales now make up 51 per cent of its revenue
Suzanne Chappell of TMS plans sailing venture after selling Oxfordshire-based TMS to acquisitive Chess
Withdrawal of credit insurance by some providers a 'reflection' of current challenge facing IT sector, according to MD Steve Soper
SMART's UK managing director joins Lenovo to boost SMB business